I need to choose the Page metric my brief actually requires

Facebook SMM Panel Page Likes Versus Followers

Check the exact metric named by the listing and the client's request. Page likes and followers should not be treated as interchangeable line items. Capture the relevant starting figure separately so the delivered action can be reviewed without borrowing another metric's growth.

Check current service availability, rates and terms in the official account.

Your pre-order checklist

Name the requested Page metric
Check the matching listing and target
Save that metric's starting figure

Use this checklist with the current service description before committing a budget.

Work through this decision

Identify the Facebook object and its audience restrictions before choosing a listing. A Page URL, post permalink and video link can lead to different ordering requirements. Check the submitted target outside the administrator view.

An illustrative buying scenario

If a client asks for followers, a cheaper Page-like listing is not an equivalent substitute unless the client explicitly changes the brief. Price comparisons should use the same deliverable.